Adobe Experience Manager
AEM as a Cloud Service 
Headless 
Migration Assessment
Content, components, integrations, workflows, traffic and contract timeline reviewed, with a phased plan and estimate.
Website Migration · AEM to WordPress
Move from Adobe Experience Manager to an enterprise WordPress platform your marketers can publish on in minutes, planned in phases, with content, governance and search rankings protected.
Introduction
EIT Connect's AEM to WordPress migration service helps enterprise teams move from Adobe Experience Manager to WordPress without losing content, structure, approvals or search visibility. The decision usually comes at a turning point: a licence renewal, a costly move from AEM 6.x to AEM as a Cloud Service, or marketing teams waiting on developers to publish simple pages. We plan the move around your contract dates and business calendar, rebuild your components as a reusable WordPress block library, and migrate in phases so the business never depends on a single risky launch.
What We Offer
Everything needed to move an enterprise AEM estate to WordPress, from assessment to decommissioning.
Content, components, integrations, workflows, traffic and contract timeline reviewed, with a phased plan and estimate.
AEM components and templates rebuilt as a custom Gutenberg block library and page patterns your editors can reuse.
Pages, content fragments and experience fragments mapped to posts, custom post types and reusable blocks, with structure kept intact.
AEM Assets moved to the WordPress media library or connected to an external DAM, with metadata and renditions planned.
AEM's Multi Site Manager and language copies moved to WordPress multisite and multilingual setups. See WordPress multisite management.
Approval workflows, user roles and single sign-on rebuilt so governance stays as strong as it was in AEM.
Keep Adobe Analytics or Target, or move to other tools, with tags, CRM and marketing systems reconnected through our application integration team.
AEM paths, .html extensions and vanity URLs mapped one by one to clean WordPress permalinks with 301 redirects.
Starting Points
The most common starting point, often facing an upgrade or a move to the cloud service.
Teams already on Adobe's cloud who want lower costs or simpler publishing.
Older installations with years of content and custom code to untangle.
AEM used as a headless content source behind a React or Angular front end, moved to headless WordPress where it fits.
Honest Comparison
If your business depends on advanced Adobe personalisation across many channels, staying on AEM can be the right call. If your site is mainly content, campaigns and lead generation, WordPress usually delivers the same results at a lower cost and with faster publishing.
| Factor | Adobe Experience Manager | Enterprise WordPress |
|---|---|---|
| Licensing | Significant licence fees, usually on multi-year contracts | Open source; you pay for hosting, development and support |
| Publishing speed | Powerful but often needs developers for new layouts | Editors build pages from approved blocks and patterns |
| Talent pool | Specialist AEM developers are scarce and costly | Very large global and Indian developer pool |
| Adobe ecosystem | Deepest integration with Adobe Analytics, Target and Campaign | Integrates through tags and APIs; less native |
| Personalisation | Strong, especially with Adobe Target | Possible through integrations; usually simpler |
| Governance | Mature workflows and permissions out of the box | Achievable with roles, workflow tools and SSO, but must be designed |
| Best fit | Heavy Adobe users relying on advanced personalisation | Content-led sites where speed, cost and editor freedom matter most |
How It Maps
| In AEM | In WordPress | Notes |
|---|---|---|
| Pages and templates | Pages and block templates | Layouts rebuilt as locked or flexible templates |
| Components | Custom Gutenberg blocks | One block per component, styled to your design system |
| Content fragments | Custom post types and fields | Structured content kept structured |
| Experience fragments | Reusable blocks and patterns | Headers, footers and promos shared across pages |
| AEM Assets (DAM) | Media library or external DAM | Metadata and renditions planned up front |
| Multi Site Manager and language copies | WordPress multisite and multilingual plugin | Live-copy logic reviewed case by case |
| Workflows and permissions | Roles, editorial workflow and SSO | Approval steps rebuilt to match governance |
| Dispatcher and CDN | Enterprise hosting with caching and CDN | Performance tested before launch |
| Adobe Analytics, Target, Launch tags | Same tools via tags, or alternatives | Your choice; tracking validated before cutover |
Tech Stack
Google Search Console 
WP-CLI 
Next.js 
React No platform licence, a far larger talent pool and simpler hosting usually cut running costs.
Marketers launch pages and campaigns from approved blocks without a development sprint.
Connect the tools you choose through open APIs, not only the ones bundled into a contract.
How We Work
Seven steps, built on the same SEO-safe method as all our website migration services, adapted for enterprise scale.
Content, components, assets, integrations, workflows, traffic and your Adobe contract dates reviewed together.
Hosting, multisite and language structure, headless or traditional front end, SSO and integrations agreed with IT and security.
Your AEM components rebuilt as a WordPress block library and templates, reviewed by editors before content moves.
Content, fragments and assets moved one section, brand or market at a time, with both platforms running in parallel.
Content parity, redirects, performance, accessibility, security and tracking checked for every phase.
Traffic switched phase by phase with rollback plans, then AEM decommissioned once everything is live.
Editor training, SEO monitoring and ongoing care from our WordPress development team.
Why EIT Connect
An AEM to WordPress migration agency should understand enterprise governance as well as WordPress.
If AEM is still the better fit for you, we'll say so in the assessment.
Section-by-section migration with parallel running and rollback plans, never a single big-bang launch.
SSO, roles, approvals, audit trails and security reviews designed in. See our enterprise software solutions.
AEM to WordPress migration outsourcing for agencies and Adobe partners who need extra WordPress capacity.
One AEM to WordPress migration solution covering assessment, design system, content, integrations, SEO and support.
The most common reasons are cost and speed. Moving from Adobe Experience Manager to WordPress removes platform licence fees, opens up a much larger developer pool and lets marketers publish from approved blocks without waiting for developers. The decision often comes at a licence renewal or when an upgrade to AEM as a Cloud Service would be a major project anyway.
It depends on how you use the platform. AEM is stronger if you rely heavily on Adobe Target personalisation and the wider Adobe stack. WordPress is usually the better fit for content-led sites where publishing speed, cost and flexibility matter most. We assess your setup honestly before recommending a move.
Yes, when it's architected for it. Enterprise WordPress uses managed hosting with caching and a CDN, single sign-on, strict roles, approval workflows, regular updates and security reviews. Many large organisations run high-traffic WordPress sites this way.
Large AEM estates are usually migrated in phases over several months, depending on the number of sites, languages, components and integrations. A first section or brand can often go live earlier while the rest follows.
Cost depends on the number of components to rebuild, pages and assets, sites and languages, integrations, workflows and hosting choice. We provide a phased estimate after the assessment, so you can compare it with your AEM renewal or upgrade costs.
Yes. Many teams keep Adobe Analytics, and Target where it adds value, connected to WordPress through tags or custom integration. Others take the move as a chance to switch tools. We validate tracking before each phase goes live.
They don't have exact one-to-one equivalents, so each is planned deliberately. Content fragments usually become custom post types with structured fields, experience fragments become reusable blocks or patterns, and AEM Assets move to the media library or connect to an external DAM.
Look for a partner that assesses before it quotes, will tell you if AEM is still the better choice, rebuilds components as a proper block library, migrates in phases with parallel running, designs governance and SSO in, and protects SEO with a full redirect map.
Get a migration assessment with a phased plan, cost comparison and honest recommendation.
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