Email Marketing Services

Email Marketing Services

Emails people open, click and buy from, sent to the right person at the right moment.

  • Strategy, design and automation
  • Inbox-ready deliverability
  • Clear monthly reporting

Introduction

Email Marketing at EIT Connect

EIT Connect provides email marketing services for eCommerce brands, B2B companies and service businesses that want email to pull its weight. Your email list is one of the few audiences you own outright. No algorithm decides who sees your message. But a list only pays off when the emails are relevant, well designed and actually reach the inbox. As an email marketing company, we plan what to send and when, build the automations that run in the background, and keep your domain's reputation healthy so every campaign has a fair chance of being seen.

What We Offer

Our Email Marketing Services

Our email marketing services cover strategy, creative, automation, deliverability and reporting, so you don't have to coordinate several freelancers.

Email Strategy & Audit

A review of your list, platform, automations and past results, followed by a plan for segments, flows, calendar and goals.

  • Audit
  • Roadmap
  • KPIs

Campaign Management

Email marketing management services for newsletters, launches, sales and festive campaigns: planning, building, testing, sending and reporting every month.

  • Newsletters
  • Promotions
  • Monthly calendar

Automation & Lifecycle Flows

Welcome series, abandoned cart, browse abandonment, post-purchase, review requests, replenishment and win-back flows that earn revenue around the clock.

  • Welcome
  • Abandoned cart
  • Win-back

Email Template Design & Development

Branded, responsive templates that look right in Gmail, Outlook and Apple Mail, on mobile and in dark mode, with reusable modules for your team.

  • Responsive
  • Dark mode
  • Reusable modules

Copywriting & Subject Lines

Subject lines, preview text and body copy written for your audience, with A/B tests to learn what makes them open and click.

  • Subject lines
  • Copy
  • A/B tests

List Growth & Segmentation

Sign-up forms, pop-ups and lead magnets that grow a permission-based list, then segments by behaviour, purchase history and interests.

  • Opt-in forms
  • Segments
  • Personalisation

Deliverability & Domain Setup

SPF, DKIM and DMARC authentication, list hygiene, one-click unsubscribe, sending-volume warm-up and monitoring so emails land in the inbox, not spam.

  • SPF/DKIM/DMARC
  • List hygiene
  • Inbox placement

Reporting & Optimisation

Monthly reports on opens, clicks, conversions and revenue per email, with clear next steps rather than a wall of numbers.

  • Dashboards
  • Insights
  • Testing roadmap

Email Programmes for Every Goal

Different goals need different kinds of email. These are the five programmes we run most often.

Newsletters

Regular, useful updates that keep your brand top of mind between purchases.

Promotional Campaigns

Launches, sales and festive offers planned around your calendar and inventory.

Automated Lifecycle Emails

Triggered messages that respond to what each subscriber does, from signing up to coming back after months away.

Transactional Emails

Order confirmations, shipping updates and receipts redesigned to be clear, on-brand and helpful.

Lead Nurture Sequences

Education-led sequences that move B2B and high-consideration buyers from first interest to a sales conversation.

B2B Email Marketing Services

B2B buying takes longer and involves more people, so email has to do a different job. Our B2B email marketing services focus on nurturing leads until sales is ready to talk.

  • Lead nurture tracks by industry, role or product interest, linked to your CRM.
  • Content-led emails that share guides, case studies and webinars instead of hard selling.
  • Lead scoring and handover so sales sees who is engaging and when to call.
  • Account-based sequences for priority accounts, coordinated with your sales team.
  • Permission-based only: we build and grow opted-in lists; we don't buy or rent contact data.

Our Email Marketing Tools

We work in the platform you already use, or help you choose one.

Email platforms (ESPs)

6
  • Klaviyo
  • Zoho Campaigns
  • ActiveCampaign

Store & CRM integrations

6
  • Zoho CRM

Template build & testing

2
  • HTML/MJML email coding
  • Litmus or Email on Acid inbox previews

Deliverability

6
  • SPF
  • DKIM
  • DMARC
  • BIMI
  • Google Postmaster Tools
  • list-cleaning tools

Analytics

2
  • Platform reports
  • Google Analytics 4 with UTM tracking

Cross-channel

1
  • WhatsApp Business API and SMS, coordinated with email flows

Why Your Business Needs Email Marketing

Email is the channel you own, and it keeps working long after the first sale.

How We Work

Our Email Marketing Process

Seven steps from audit to a programme that improves every month.

  1. Audit & Discovery

    We review your list, platform, data, past campaigns and goals.

  2. Strategy

    Segments, flows, calendar, KPIs and a deliverability plan agreed with you.

  3. Setup

    Domain authentication, platform configuration, integrations and sign-up forms.

  4. Design & Copy

    Templates, modules and copy for flows and the first campaigns.

  5. Build & Test

    Automations built, emails tested across inboxes and devices, links and tracking checked.

  6. Launch

    Flows switched on and campaigns sent, with careful volume ramp-up on new domains.

  7. Optimise & Report

    A/B tests, list cleaning and monthly reports with clear next steps.

Quantified Excellence as the Hallmark of Our Success

Why EIT Connect

Why Choose EIT Connect as Your Email Marketing Company

An email marketing agency should make your list more valuable, not just busier. This is how we work.

Revenue, Not Just Opens

We report on clicks, conversions and revenue per email, because open rates alone don't pay the bills.

Deliverability Built In

Authentication, list hygiene and sending discipline protect your domain so emails keep reaching the inbox.

Permission-First

Opted-in lists only, easy unsubscribes and consent handled in line with India's Digital Personal Data Protection Act.

Platform-Neutral Advice

We recommend the platform that fits your business, not the one that pays us a commission.

One Team for Strategy, Design and Build

Strategists, designers, copywriters and developers working together, with one point of contact.

Frequently Asked Questions (FAQs)

What are email marketing services?

Email marketing services cover planning, creating, sending and improving emails to your subscribers and customers. They include strategy, campaign management, automated flows, template design, copywriting, list growth and segmentation, deliverability and reporting.

What is included in email marketing management services?

Email marketing management services usually include a monthly content calendar, campaign design and copy, building and testing each email, sending to the right segments, maintaining automations, list hygiene and a monthly performance report with recommendations.

How much do email marketing services cost?

Cost depends on list size, number of campaigns per month, automations to build, design needs and your platform. A setup project for core flows is priced once; ongoing campaign management is usually a monthly retainer. We share a fixed quote after a short audit.

Which email marketing platform is best for my business?

Klaviyo suits eCommerce stores that want deep Shopify data, Mailchimp and Brevo suit simpler newsletters and smaller budgets, and HubSpot suits B2B teams that need email tied to a CRM and sales pipeline. We recommend one after reviewing your goals, data and budget.

How do you stop emails going to spam?

We authenticate your domain with SPF, DKIM and DMARC, add one-click unsubscribe, clean inactive and invalid contacts, ramp up sending volume gradually, keep complaint rates low and monitor sender reputation, so mailbox providers trust your emails.

Do you offer B2B email marketing services?

Yes. Our B2B email marketing services include lead nurture sequences, content-led emails, lead scoring, CRM integration and account-based campaigns that support your sales team.

Can you buy an email list or send cold emails for us?

No. We only work with permission-based lists that people have opted into, which protects your sender reputation and keeps you in line with India's Digital Personal Data Protection Act. We help you grow your own list with forms, lead magnets and offers.

How do I choose the best email marketing agency?

Look for experience on your platform, a focus on revenue and deliverability rather than just open rates, permission-first practices, clear reporting and examples of past emails and automations. A good email marketing agency should also be able to explain what it will improve in the first 90 days.

Let's Turn Your List into Revenue

Strategy, campaigns, automation and deliverability from one email marketing team.