Google Ads Management Services
Search, Performance Max, Demand Gen and call campaigns built around the keywords that actually bring customers, as part of our wider search engine marketing work.
PPC Management Services
Google, Meta and LinkedIn ads managed for leads and sales, not just clicks. Planned, built, tracked and optimised by one team.
Introduction
EIT Connect provides PPC management services for businesses that want paid ads to pay for themselves. As a Google Ads agency and full-service PPC advertising company, we plan, build and manage campaigns across Google, Meta, LinkedIn and Microsoft Ads, with conversion tracking set up before a rupee is spent. Because our own design and development teams build and fix landing pages, we can improve what happens after the click, not just the ad itself.
What We Offer
A complete pay per click advertising service, from account setup to scaling what works. Choose one channel or the full mix.
Search, Performance Max, Demand Gen and call campaigns built around the keywords that actually bring customers, as part of our wider search engine marketing work.
Product feeds, Merchant Center setup and Shopping campaigns for online stores.
Prospecting and retargeting campaigns with creative testing. Organic social is covered by our social media marketing team.
Account and job-title targeting with lead gen forms for B2B pipelines.
Video and display campaigns for reach, consideration and remarketing.
Bring back visitors who didn't convert, with messages matched to what they viewed.
Fast, focused landing pages built and tested by our UI/UX design and web teams.
GA4, Google Tag Manager, enhanced conversions, Meta Conversions API and CRM imports so every lead is counted correctly.
Platforms
Our PPC advertising service goes wherever your buyers are searching and scrolling.
Search, Shopping, Performance Max, Demand Gen and YouTube.
Bing search ads, often cheaper clicks for B2B and older audiences.
Facebook and Instagram for demand creation and retargeting.
Decision-maker targeting for B2B, IT and professional services.
Sponsored products and brands for sellers on Amazon.
Made for India
Google requires financial services advertisers in India to complete verification, and India's online gaming law bans ads for real-money games. We check eligibility before building, so campaigns don't get disapproved mid-launch.
Ad spend is billed by the platform to your own account. Adding your GSTIN to the billing profile lets you claim input tax credit on eligible invoices.
Customer lists for remarketing and lookalikes are uploaded only with consent, in line with the DPDP Act.
Tech Stack
Platform tools for building and testing, analytics for measuring what matters.
Google Ads 
Microsoft Advertising 
Google Tag Manager 
HubSpot 
WordPress Paid search and social reach buyers at the exact moment they're ready.
Unlike SEO services, which build over months, ads can bring enquiries as soon as campaigns go live.
Set budgets by day, campaign and location, and pause anything that isn't working.
Search terms and conversion data show which messages sell, feeding your SEO and content plans.
How We Work
PPC advertising management works when tracking, campaigns and landing pages improve together. Here's how we run every account.
Wasted spend, search terms, tracking gaps and landing page issues in your current account, or a market check if you're starting fresh.
Channels, campaign structure, targets for cost per lead or ROAS, and a budget split.
GA4, tag manager, conversions and CRM imports, tested before launch.
Keywords, audiences, ads, extensions, feeds and landing pages.
Close monitoring in the first weeks while bidding systems gather data.
Search terms, negatives, bids, creatives and landing page tests, every week.
Clear reports on leads, sales and cost, and budget moved to what works.
Pricing
Your ad budget is always paid directly to Google, Meta or LinkedIn from your own account. Our management fee is separate, in one of three models:
A set fee for an agreed scope. Best for steady budgets and predictable costs.
A fee tied to spend. Suits larger, growing budgets across several channels.
A one-time setup for tracking, structure and landing pages, then a lower monthly fee.
Why EIT Connect
A pay per click advertising agency should be judged on qualified leads and sales, not impressions or clicks.
CRM data flows back into the ad platforms, so bidding chases customers, not form spam.
Unlike a typical pay per click marketing agency, we build and fix landing pages in-house. See our custom website development.
Campaigns run in accounts you own. If you leave, everything stays with you.
Plain-language reports on spend, leads, cost per lead and sales, built in Looker Studio or data analytics dashboards.
PPC that works alongside SEO, social and email marketing within our digital marketing services.
PPC management services cover planning, building and running pay-per-click campaigns on platforms such as Google Ads, Meta, LinkedIn and Microsoft Ads. That includes keyword and audience research, ad creation, conversion tracking, landing pages, bid and budget management, ongoing optimisation and reporting.
Cost has two parts: your ad budget, paid directly to the platforms, and our management fee. The fee depends on the number of channels, campaigns and markets, tracking and landing page needs, and how often you want reporting. We offer fixed monthly, percentage-of-spend and setup-plus-management models, and share a clear quote after a free account audit.
Ads can start bringing traffic and enquiries within days of launch. Expect the first few weeks to be a learning period while bidding systems gather data; performance usually becomes steadier and cheaper per lead after that as we refine targeting, ads and pages.
Yes. Campaigns run in Google Ads, Meta and LinkedIn accounts owned by your business, with billing in your name. We work through partner or admin access, and everything stays with you if you ever change agency.
In-house works if you have someone experienced with enough time to optimise every week. A Google Ads agency brings tested processes, tracking skills and experience across many accounts, which usually cuts wasted spend faster. Many businesses keep strategy in-house and outsource day-to-day management.
It depends on how your buyers search. Google Search suits high-intent demand, Shopping suits online stores, Meta suits consumer products and demand creation, and LinkedIn suits B2B. We recommend a starting mix after reviewing your goals, budget and audience.
We agree targets such as cost per lead, cost per sale or return on ad spend at the start, then track them with GA4, platform conversions and, where possible, CRM data. Reports show spend, conversions, cost per result and what we're changing next.
Look for an agency that audits your tracking before talking budgets, runs campaigns in your own accounts, reports on leads and sales rather than clicks, explains its fees clearly, and can improve landing pages as well as ads. The best PPC advertising service is the one that shows you exactly where your money goes. Ask us the same questions.
Get a free audit of your current ads, or a launch plan if you're starting fresh.
